Broeklin Brussels: a future-proof
digital home
for a new urban icon

This website created by Wieni serves as Broeklin’s first digital presence. An MVP designed to introduce the project to future tenants, partners, and the general public. It presents Broeklin’s vision, scale, and ambitions through impactful storytelling, clear structure, and large visuals that capture the essence of the architectural concept. As an evolving platform, it’s built to grow alongside the project itself.

Who is Broeklin Brussels?

Broeklin Brussels is an ambitious urban development project in the north of Brussels that redefines the way we live, shop, and work. Spanning over 12.5 hectares and offering more than 150,000 m² of leasable space, Broeklin blends Belgium’s largest retail and leisure offering with inspiring workspaces and circular architecture. It’s a blueprint for sustainable, mixed-use urban hubs of tomorrow. Built around principles of transparency, energy efficiency, and local food production.

How did Wieni help?

Wieni partnered closely with the Broeklin team to design, develop, and launch the website within a remarkably short timeframe. Our focus was on speed, flexibility, and scalability whilst creating a strong foundation that could expand as the project matures.

We implemented DatoCMS as a headless content platform, enabling the client to easily manage content and future updates without technical complexity. The site was built with performance, accessibility, and SEO in mind, ensuring a smooth experience across devices and audiences.

Five highlights

1. Fast MVP launch
   Designed, developed, and launched in just a few weeks to meet critical communication deadlines.

2. Headless architecture
   Powered by DatoCMS, giving Broeklin a scalable and easy-to-manage foundation.

3. Flexible content structure
   Modular page components allow the team to tell their story visually and dynamically.

4. Sustainable design approach
   Reflecting Broeklin’s core values through clean design, natural tones, and intuitive navigation.

5. Optimized for growth
   Ready to integrate future features such as leasing opportunities, project updates, and interactive maps.

Results

Within weeks of its launch, the website positioned Broeklin Brussels as a landmark development in the region’s urban landscape. The clear messaging and immersive visuals helped attract attention from investors, retailers, and media alike.

The MVP structure now provides a solid base for future digital growth, evolving alongside the physical construction of the Broeklin site.

Let's work together!

Interested in a collaboration? Send a mail to Wietse.