What we do at Wieni
At Wieni, we believe that a well-structured information architecture (IA) is the backbone of every intuitive and effective website. Our approach ensures that users can easily navigate content, find what they need, and engage with websites andplatforms in meaningful ways.
We start by understanding the needs of different user groups. Through research, stakeholder workshops, and usability testing, we map out user flows and define logical pathways. Our goal is to create a structure that aligns with how users think and interact, reducing friction and making navigation seamless.
Content hierarchy & organization
We carefully design the hierarchy of pages and sections, ensuring that content is grouped in a way that feels natural and intuitive. This includes:
Wireframing & prototyping
Before diving into development, we translate the information architecture into wireframes and prototypes. These visual blueprints help us validate navigation flows, test user interactions, and refine the structure before moving into design and development.