Thierry

What do you do at Wieni (Craftzing)?

I’m the Domain Lead for Growth Operations, which means I help support both our sales teams and business unit leads throughout the growth process.

My role has two main sides: growth strategy and sales enablement.

On the strategy side, I help improve the way we work by making sure we capture the right data at the right time, analyse it properly, and turn it into useful insights. That helps us understand where opportunities are, where friction appears, and how we can keep improving our growth process.

On the enablement side, I make sure our sales teams and business unit leads have the right tools, templates, frameworks, and context to do their work well. That includes helping people understand our story, structure opportunities clearly, and communicate our value in a way that makes sense to clients. That sometimes means working on sales tracks together as well. Either in a coordinating role or in a sales lead role

A lot of my work revolves around making growth more structured, more informed, and easier to act on.

What kind of work excites you the most?

The part of my job that gives me the most energy is growth strategy. I enjoy looking at how we work internally, where we can improve, and how we can make better decisions based on the right information.

For me, growth strategy is about creating a clearer view on our opportunities, our process, and the way different teams collaborate around growth. It’s about spotting patterns, asking the right questions, and turning separate pieces of information into insights we can actually use.

I also enjoy the more sales-oriented side of the role: taking complex ideas, technical input, or rough concepts and translating them into something clear and relevant for a specific client. Every organisation has its own context and priorities, so finding the right message for the right audience remains an important part of the work.

That also means I like looking for friction. Not because I enjoy disagreement, but because friction often reveals where something can be made sharper, clearer, or more efficient. As long as it’s done with respect for the people and the organisation, constructive challenge can lead to better outcomes.

What did you do before Craftzing?

My background is actually in UX/UI and service design. I started my career as a design intern before gradually moving closer to the business side of organisations.

Before joining Craftzing, I worked at Flow Pilots, where I transitioned into business development. I was also involved with Buck-e, a SaaS product that operated almost like a startup within an established company. There I got to cover the full spectrum: sales and account management, product roadmapping, branding, rolling out and installing physical products in the field, and customer support afterwards.

That breadth gave me experience across the entire customer journey and product life cycle. It also meant working closely with clients and understanding their challenges firsthand.

Eventually, I wanted to broaden my horizon and become part of a larger growth story. At the time, Craftzing was still around fifty people and facing the challenge of structuring its sales approach while continuing to grow. That felt like an exciting opportunity to contribute.

Why Wieni and Craftzing?

What I like about Wieni is that it combines two things that naturally interest me.

On one side, it’s part of the broader Craftzing growth story. On the other, Wieni is very close to delivery and digital products, which is an environment I’ve always enjoyed working in.

I like helping shape how those products are positioned in the market while still staying connected to the people building them.

Which tools can’t you live without?

Slack is probably the tool I rely on most. Almost every conversation, idea, opportunity, or project starts there in some way. I also tend to create dedicated Slack channels around opportunities and projects, so discussions stay organised and people can quickly find the context they need.

Google Meet is another one. My philosophy is usually: as async as possible, as in sync as necessary. If something can be solved with a quick message, great. If a conversation is needed, a call is often the fastest route.

What’s a unique skill you have?

One of my strengths is translating complex ideas into language that a broader audience can understand.

I’m often thinking about how different people interpret information and where misunderstandings or friction might arise. That makes me naturally curious about future scenarios and potential obstacles before they happen.

Who is Thierry outside of work?

Outside of work, I spend a fair amount of time powerlifting. I enjoy the simplicity of it: figuring out how much weight you can move and gradually improving over time.

Apart from that, I’m a fairly typical Fleming. I enjoy good food, drinks, and spending time with friends and family. I’m also into board games, although I’d like to make more time for that hobby in the future.

What skill do you want to learn in the next 12 months?

I’d like to become more efficient in how we create proposals and structure growth processes.

More broadly, I want to keep finding better ways to balance content and presentation. A strong story is important, but the way you present it can make all the difference.

Lightning round

1. Stand-up or async updates? Standups

2. Deep work: morning or late sprint? Morning

3. Animations: subtle or over the top? Over the top ("I like colours")

4. Dark mode or light mode? Light mode

5. Remote or office? Office ("Hoe sneller bij het meubilair, hoe liever")

6. Coffee, tea, or lemon water? Coffee but Tönissteiner is high on the list as well

7. City or nature? City

8. Favorite season? Winter

9. Music, podcast, or silence while working? Silence, otherwise music distracts me too much

10. Notion or pen and paper? I rarily make notes

11. Working together or solo? Working together

12. Podcast, book, or blog for learning? Youtube videos