Long-term digital partner for Belgium’s biggest book fair

Since Boektopia’s very first edition in 2022, Wieni has been the trusted digital partner behind boektopia.be. Together we’ve built, and continuously evolved, the platform that connects thousands of readers, publishers, and authors every year.

Each edition, 2023, 2024, and again in 2025, all Belgian publishers have been able to input their programmes, book signings, and activities directly into the website via Storyblok. This editorial setup allows the organisers to easily update schedules and content as the fair approaches.

In 2024 a renewed version of the platform went live, featuring improved editorial workflows, a refined visual design, and upgraded visitor and exhibitor experiences.

The 2025 edition built on that foundation. Running from 25 October until 2 November, Boektopia 2025 closed with record numbers: 61,450 visitors (a 14.5 % increase) and 138,000 books sold. With more than 218 publishers, 11,000 titles, 200 performances, 66 live podcast recordings, and 16,000 m² of books, it confirmed Boektopia’s position as Belgium’s biggest and most vibrant book fair.

2025 also marked a visual evolution: a new key branding visual was introduced, carrying through to the digital platform in a series of subtle UI refinements. Typography, spacing, and interaction patterns were adjusted to feel more cohesive and contemporary, small details that further enhanced the overall experience for visitors and editors alike.

Who is Boektopia

Boektopia is Belgium’s largest book fair, held annually at Kortrijk Xpo. With more than 130 publishers, live performances, author talks, podcasts, and interactive zones, it has quickly become an essential event for readers across Flanders.

In just a few years, it has grown into a cultural hub that unites readers, writers, and publishers in an atmosphere that celebrates literature in all its forms.

How did Wieni help?

Boektopia has worked with Wieni as a digital partner from the very beginning, not only to launch a website but to build a scalable, flexible platform that evolves with the festival. The site is powered by Storyblok, a headless CMS that enables the editorial team and participating publishers to manage and structure content independently each year.

Wieni delivered:

• A fast, accessible website that serves both visitors and exhibitors
• A custom-built exhibitor portal for easy registration and content submission
• Storyblok-powered content management with reusable and flexible blocks
• Mailchimp integration for visitor updates and automated communication
• Continuous maintenance, optimisation, and technical support

Five highlights

1. A partnership from day one
   Wieni has been Boektopia’s digital partner since its launch in 2022, supporting each edition with new features, optimisations, and design improvements.
2. Storyblok at the core
   Storyblok’s intuitive CMS setup gives Boektopia’s editorial team, including over 10 editors and publishers, full flexibility to manage and adapt content every year.
3. Effortless exhibitor onboarding
   A dedicated portal allows publishers to easily submit their titles, authors, and booth information, which automatically populate the programme and listings.
4. Smart visitor experience
   The platform makes it easy for visitors to explore the schedule, discover authors, and filter sessions or performances by theme or date.
5. Continuous evolution
   Each edition brings refinements, faster editorial workflows and improved content structures in 2024, followed by a refreshed UI and new branding accents in 2025 that align with Boektopia’s growing scale and dynamic identity.

For Boektopia, boektopia.be is more than just a promotional website, it’s the operational backbone of the event. Together with the editorial team, Wieni continues to enhance the platform to make each edition easier to manage, more engaging for visitors, and more efficient for exhibitors.