UX, prototyping and user testing

What we do at Wieni

User Experience (UX) design fundamental to defineing a website, focusing on how it works and feels. Through research, user testing, and prototyping, we identify what users need, the challenges they face, and how they navigate a platform. A well-designed UX makes a digital experience intuitive, efficient, and valuable, ensuring that users can easily find what they are looking for and are encouraged to return.

Based on these insights, we translate analysis into UX designs that supports both the functional and technical needs of our clients. This design includes a carefully structured information architecture and detailed user scenarios that outline how different target audiences navigate the website to achieve their goals.

Some key principles we consider in every project:

• We follow a ‘mobile-first’ approach, starting from simplicity and accessibility. By designing for mobile first, we ensure that the website remains simple and effective on larger screens as well.
• We create wireframes that illustrate the website’s structure, focusing on click paths and the site hierarchy. This ensures that users can quickly find the information they need without unnecessary steps.
• Layout and navigation are designed for usability and intuitive information discovery, minimizing the number of clicks required.
• At each phase, we allow room for feedback on the UX design. We continuously align the developed screens and user journeys with the project teams and our clients

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