the web
is a gift

11 principles on how you can make the web a better place

“This book may not teach you CSS, but it will make your website better”
Hakon Wium Lie, creator of CSS
“The book is gripping. It is about what we should do on the web, not what fashion and trends tell us. It has clarity. It compels.”
Robert Calliau, inventor of the www

Why should you read this book?

Because there is pollution on the web: too many bad products or projects that go awry. As a web professional, you can do something about it, with your team, with your product.

How can this book help you?

This book provides you with practical tips, quotes and principles on how you can contribute to a better internet. On the one hand, through successful collaborations between people, and on the other hand, by building high-quality digital products. It’s mainly about how you can make your piece of the web a better place for all your users.

What’s in this book?

Everything we have learned over the past years, we have translated into 11 principles: about the way we work, about the people we hire, about the work we do, the users we involve and the clients we work with, about putting people before technology.

For every principle, we explain our thinking and we give some practical pointers and techniques on how to apply it on a daily basis, in the ‘learning by doing’ section.

What’s NOT in this book?

We’re not going to take it too philosophical, about the future of the web and how we can get big tech or governments on the ‘right’ track. We only focus on what we can do ourselves.

Who is this book for?

From individual web professionals to key people in an organization with digital ambitions or people leading digital teams.

  • Digital Team leads
  • Product Owners
  • Project Managers
  • Digital Producers
  • Chief Digital Officers
  • Webmasters
  • Online Marketing Professionals
  • Digital Designers
  • Webdevelopers

Who is this book NOT for?

Seasoned web professionals that want to improve technical skills.

  • Digital Noobs
  • Hardcore Software engineers
  • AI-, ML-, IOT- en Datanerds

Although we do tackle some technical issues, we’re already going deep enough for the majority of our readers.

Who has written this book?

All the people at Wieni. We act according to these principles for years, without realizing it. But now we have the opportunity to make them explicit.

Discover the 11 principles